Influencer Pricing Calculator
Find out what to charge for sponsored posts, Reels, Stories, and carousels — with every assumption shown so you can defend the number.
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FAQs
Everything you need to know
How the suggested range is built from followers, engagement, niche, format, and extras.
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Contact usA common starting point is about $10 per 1,000 followers for a feed post, then adjusted for engagement rate, niche, format (Reel, Story, carousel), usage rights, and exclusivity. This calculator walks through that math transparently.
Usually yes. Reels typically carry a higher format multiplier because they can reach beyond your followers. Stories often price lower; carousels and giveaway collabs sit in between.
Yes. Brand reuse of your content in ads commonly adds around +30%, and competitor exclusivity around +25%. Always negotiate these as separate line items on your rate card.
No — it’s an industry rule-of-thumb estimate with a suggested range. Real deals still move with content quality, audience trust, brand budget, and negotiation.
Your account & deliverables
Enter your stats, pick deliverables, and add usage rights or exclusivity to calculate a suggested price range.
Account stats
Followers, niche, and engagement.
Engagement rate
Enter it directly or calculate from likes and comments.
Deliverables to price
Select every format in the quote.
Extras the brand is asking for
Optional add-ons on top of the base quote.
Suggested price range
$0 – $0 Total for all selected deliverablesEvery assumption, step by step
The range is −15% to +25% around the computed rate, because real deals move with content quality, audience trust, and negotiation. These are industry rules of thumb, not a guaranteed market price.
This is an industry rule-of-thumb estimate with a suggested range. Real deals still move with content quality, audience trust, brand budget, and negotiation.