OPEN IN APP

Instagram Open in App Link

Create a deep link that opens the native Instagram app on mobile instead of the browser.

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FAQs

Everything you need to know

How Instagram deep links open the native app.

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A deep link such as instagram://user?username=… tells a phone to open the native Instagram app instead of the mobile website.

It turns your username or profile URL into an app-opening link. On mobile, it tries to launch Instagram directly to your profile.

Yes. A username or a full instagram.com profile URL both work.

Deep links are built for iOS and Android. On desktop, the link may do nothing unless something is installed to handle it.

Emails, SMS, QR codes, and landing pages — anywhere you want mobile users sent into the app.