Reel & Post Analyzer
Paste in the numbers from any reel, post, or carousel and get a Virality Score out of 100, plus the exact signals holding it back.
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FAQs
Everything you need to know
How the virality score is weighted, and why Reels are scored differently from feed posts.
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Contact usIt’s a 0–100 score built from weighted signals — shares, saves, engagement, reach, and (for Reels) retention. Shares and saves carry the most weight because they best predict distribution beyond your followers.
Yes. Reels include views and retention in the model. Single posts and carousels calculate rates against followers, since Instagram doesn’t expose the same view graph for those formats.
It depends on format and audience size, but high save and share rates are especially valuable — they tell the algorithm people want to keep or send your content, which often unlocks broader reach.
It’s an honest approximation of your Insights retention graph: early drop-off, ~halfway, or mostly finished. Use it as a signal, not a lab measurement.
Analyze your content
Enter the metrics from Insights to get a virality score and see which signals are carrying — or holding back — this piece of content.
Content type
Virality score
Score components
Shares and saves are weighted heaviest — they’re the signals that most reliably push content to new audiences.
What to fix first
Shares and saves carry the most weight because they best predict distribution beyond your followers. Retention is an approximation of your Insights graph, not a lab measurement.